e-guru is a powerful CRM app developed by Tata Motors Limited specifically for their Channel Partners, such as DSE (Dealer Sales Executives) and DSM (Dealer Sales Managers). This app serves as a comprehensive lead management solution, offering a range of features to streamline the sales process.

With e-guru, Channel Partners can easily create and manage prospects, as well as track and manage opportunities. The app also allows users to generate and send email quotations, helping to expedite the sales process. Additionally, e-guru includes a built-in calendar and activity management system, enabling users to stay organized and on top of their tasks.

Furthermore, e-guru provides functionality for NFA (No Frills Agreement) and Financier loan applications, making it a valuable tool for Channel Partners involved in financing deals. This all-in-one CRM app aims to enhance the productivity and efficiency of Tata Motors Channel Partners, ultimately leading to improved sales performance.