e-gift it is a free lifestyle app available on iPhone that aims to bring the joy and surprise back to digital gift giving. With e-gift it, customers can choose from a wide range of digital gift cards from over 40 of Australia's favorite retailers and brands.

What sets e-gift it apart is the ability to personalize the digital gift card by adding an e-greeting card, digital wrapping, and even a funky tune. This creates the ultimate digital gift card experience, making it more personal and exciting for both the giver and the receiver.

One of the key features of e-gift it is the convenience it offers. Digital gift cards are sent instantly to the recipient's phone, and if provided, their email as well. This ensures that the gift is never forgotten or left at home.

Additionally, e-gift it is environmentally friendly, as it eliminates the need for plastic gift cards, reducing wastage. Users can also store all their digital gift cards in the app, making it easy to keep track of and access them whenever needed.

To make digital gift giving even more seamless, e-gift it allows users to add events and birthdays to their e-gift it calendar. This way, the app can send reminders to ensure that no important occasion goes unnoticed.

Overall, e-gift it is a must-have app for anyone looking to make their digital gift giving experience more personal, convenient, and environmentally friendly.