The E! app is a lifestyle application available on Android, designed for fans of pop culture. It provides access to full episodes of popular shows like 'Keeping Up with the Kardashians' and 'E! News', as well as live TV streaming when signed in with a TV provider. Users can enjoy a variety of NBCUniversal content, including recent and classic series from networks such as Bravo, USA, and SYFY. The app also allows users to create a profile to save their favorite shows and continue watching across devices.

With features like Chromecast support and the ability to mark shows as favorites, the E! app enhances the viewing experience. Users can sign in using popular TV providers like DirecTV and Xfinity to unlock the full catalog of video on demand (VOD) and live content. The app also offers three free credits to watch episodes before requiring a subscription. Overall, the E! app serves as a comprehensive platform for streaming entertainment and staying updated on the latest in pop culture.