Dulux Trade Points is a loyalty program designed for professional decorators who choose Dulux products. Upon registration, members receive 500 instant points that can be earned through the mobile app or the card. The program offers one point for every €1 spent on all products sold by Dulux Paints Ireland Ltd in any participating store. Bonus points events are also held in-store to give members added opportunities to grow their points balance. Additionally, members can earn extra points by participating in "Test & Tells" to review new products.

When signing up, members nominate a participating store to be their "Home Store." This is where they can cash in their earned points to get money off their Dulux purchases, pick up Test & Tell products, attend Home Store events, and enjoy a range of exclusive promotions from Dulux and their Home Store. Points can be earned in any participating store but are exclusively spendable at the Home Store.

Overall, Dulux Trade Points is an excellent program for professional decorators who frequently use Dulux products. The program offers various opportunities to earn points and redeem them for exclusive rewards, making it a valuable tool for decorators to save money and grow their business.