Drift Cycle is an essential component of the transportation network in La Crosse, Wisconsin. It provides a user-friendly and cost-effective shared bike rental service for residents, commuters, and visitors, enhancing the community's health and vitality. The project is a collaborative effort involving various entities like Wrench & Roll, Bloom, La Crosse Neighbourhoods, Inc., and more, making it a public-private partnership that aims to benefit the community.

This program, named Drift Cycle, is supported by key organizations such as City of La Crosse, La Crosse County, BBBB, Optum, Cleary Management, Western Technical College, La Crosse MTU, Explore La Crosse & Synergy Partners, Gundersen Health, and University of Wisconsin-La Crosse Green Fund. Its contribution to the local eco-friendly transportation system is significant.