Dreams by Snapchat is a web app that leverages AI technology to provide users with a unique platform for creating and customizing images. The feature, known as Dream On, Together, allows Snapchatters to generate up to eight AI-powered selfies based on their own likeness. Users can experiment with various personas, such as mermaids or Renaissance royals, and even include friends in the images if they have also opted in. This interactive feature is accessible through a dedicated tab in the Memories section of Snapchat, making it easy to navigate and use.

Launched on August 29, 2023, Dreams by Snapchat offers an engaging way for users to explore different identities and transform their appearances through AI. Initially available in Australia and New Zealand, it is set to roll out to a global audience in the coming weeks. While the app provides eight complimentary generations and options for in-app purchases for additional creations, users should be aware of its regional restrictions and the need for friends to opt in for shared experiences.