Drafthorse AI is a web-based programmatic SEO writer tailored for brands and niche site owners. The tool allows users to upload target keywords and generate SEO-optimized articles within minutes. Users can export the generated content in various formats, including txt, html, and markdown, making it suitable for diverse publishing needs. The interface is designed to be user-friendly, facilitating easy import of keywords and generation of content across more than 100 languages, catering to a global audience.

The subscription-based service offers multiple pricing tiers, from a free option with limited features to advanced plans for professionals and businesses, accommodating up to 200 keywords per month. Higher-tier plans provide additional features such as API access and premium customer support. Drafthorse AI also includes a pay-as-you-go option, allowing users to pay per keyword, ensuring flexibility in content generation while meeting various budget requirements.