DownTown is a free Android app developed by Emergent under the Lifestyle category and Shopping subcategory. The app's primary focus is to connect customers with their local stores, hotels, and services nearby. It provides a platform for micro-merchants to open an eStore and sell their products online, subject to approval.

The app allows customers to browse through a vast range of products listed by nearby merchants in their town, place orders online, and get them delivered to their doorstep. The merchants can manage their inventory, receive orders for delivery online, boost their products, and access advanced analytics through the eStore. DownTown aims to make shopping for local products more convenient and accessible for customers while providing an opportunity for micro-merchants to grow their business. The app's user interface is easy to navigate, and the registration process for both customers and merchants is straightforward.