Donut Inc. is a free game in which the player takes over the running of a chain of donut stores. The player must make decisions about the running of the store in order to guide it to success. The game is free to download, though it is supported by in-app ads.

The premise of Donut Inc. follows the same basic blueprint as seen in other similar games, such as Zoo Tycoon. However, a more accurate comparison would be that of Coffee Shop Tycoon since the isometric visual style is more similar to Donut Inc.

Run a donut franchise

At the start of the game, the player has a newly opened donut chain. After buying a donut machine, the player has no money and must make a profit by selling some donuts. The money made from selling donuts can then be used to purchase upgrades and cosmetic improvements for the store. In turn, this improves the player's earning potential.

Expand and grow

The ultimate aim of Donut Inc. is to expand the franchise and succeed financially. The player must ensure that tables are cleaned after customers have visited their store. They can purchase more tables to increase the capacity of their store, which then increases how much money they can make. The player can even create an HR department.

A fun management sim

While Donut Inc. does not do anything revolutionary in the management sim genre, it is a well-made example of a game of this style. It features a clean art style that makes it easy to see what is happening. It also provides users with a lot of customization and upgrade options while they continue growing their stores.