DONT LOOK AWAY is a unique horror game designed for iPhone users, utilizing the device's camera for an immersive experience. Players must confront their fears as they face "something" lurking nearby, which waits for an opportunity to strike. The game challenges players to maintain their composure while navigating through a tense atmosphere filled with suspense.

Gameplay revolves around the player's ability to use their facial expressions, specifically by showing their face on the inner camera and strategically opening and closing their eyes. By closing their eyes, players can lure "something" into the light, creating a thrilling escape dynamic. This innovative approach to horror gaming emphasizes courage and quick reflexes, making it a compelling choice for fans of the genre.