Dobry Kofe is a self-service coffee shop app offering natural ingredient coffee at affordable prices. The app allows users to locate Dobry Coffee shops on a map, avail 10% cash back on purchases, and use the accumulated cash back for future Dobry Kofe purchases. The coffee is made from freshly roasted beans, natural milk, and served in large volume glasses.

Users can customize their coffee with free sugar and syrup, get a lid for takeaway, and a straw. Dobry Coffee app also offers assistance in launching new self-service coffee shops, finding installation locations, and provides support for business development, promising earnings starting from 30,000 rubles per month.