DIVA Queen is an application designed exclusively for customers of DIVA Beauty Institute. It serves as a platform to track and stay updated on service information, beauty methods, and the latest promotions. The app offers several key features such as quick appointment scheduling or changes, skincare product shopping, management of treatment schedules/orders, beauty consultation, payment wallet control, and receiving rewards/vouchers/discounts.

DIVA Beauty Institute is a reputable beauty system chain in Vietnam, part of the leading DVA GROUP specializing in Spa, Beauty, Healthcare, and Wellness. With a network of 120 branches across 40 provinces nationwide, DIVA Beauty Institute aims to provide high-tech beauty services at affordable prices to women in Vietnam and globally, guided by the mission of "serving from the heart" and the vision to become the largest beauty institute chain in Vietnam and expand internationally.