The Direct Observation App, developed by SBM Urban, is a mobile application designed to facilitate the collection of pictures and videos of public infrastructure in towns and cities. This app is an integral part of the Swachh Survekshan 2022, an initiative by the Ministry of Housing and Urban Affairs, Government of India, to promote citizen participation and improve the cleanliness of cities.

With the Direct Observation App, users can easily capture and upload images and videos of various public facilities such as public toilets, community toilets, sewage treatment plants, commercial areas, and residential areas. The app aims to create awareness among citizens about the importance of maintaining clean and well-maintained infrastructure in their localities.

This app serves as a tool to encourage healthy competition among towns and cities in improving their service delivery to citizens, ultimately leading to cleaner and more livable urban spaces. The Direct Observation App is available for free on the Android platform, making it easily accessible to a wide audience.