Diniz Supermercados is a supermarket chain founded in the Cariri region of Ceará. The company offers its customers a wide variety of products, from fresh and prepared food, to drinks, household items, and even baby care.

In addition to having stores in the cities of Juazeiro do Norte, Crato and Fortaleza, Diniz Supermercados also operates in the regions of Alagoas, Serra do Estado, Grande do Norte, and Ceará.

The company was founded in 2000 by a group of entrepreneurs with a vision to build a different and more dynamic supermarket chain.

The first store was opened in 2001 in Crato. In the years that followed, the company expanded to other cities and regions.

In the year 2016, Diniz Supermercados was acquired by Grupo Diniz, S.A.

The business model of the company is based on the concept of creating a full-service supermarket chain. In other words, it is a single-purpose business that offers a variety of products and services to the public.

Diniz Supermercados is committed to contributing to the development of the regions where it operates.

The supermarket chain is also committed to being a leader in consumer preference and to meeting all customer needs.