电子红包 is a lifestyle app that brings together various life services, offering users the privilege of receiving red envelopes while enjoying their purchases. New users stand a chance to win a $50 red envelope upon scanning and registering. The app covers a wide range of scenarios, from major e-commerce platforms like Taobao and JD, to everyday services such as topping up phone credit, paying utility bills, ordering takeout, hailing cabs, booking hotels, purchasing train tickets, and more, all of which earn users red envelopes. These red envelopes can be freely exchanged for goods in the app's red envelope mall.

The app also features BC Alliance Stores, where users can recommend and create stores, submit information, and apply to open a BC Alliance Store. Users can track their application progress and successful openings within the app. The platform's mission is to help partner merchants eliminate inventory and allow users to enjoy cost-effective deals, with the vision of creating a "Global Points Exchange" traffic-sharing platform.