ĐI CHỢ TRỰC TUYẾN or "Online Grocery Shopping" in English, is a lifestyle app designed to provide Vietnamese households with fresh and organic food, regional specialties, and other daily necessities. Developed by FooLab, the app is free to download and offers an easy-to-use interface that enables users to complete their online shopping in just 3 to 5 minutes.

The app allows users to purchase products directly from offline stores or supermarket chains owned by Thế giới tiêu dùng Việt. It also offers a simple and convenient way to create daily menus from a vast selection of recipes and food categories. Customers can even choose pre-designed Combo packages that cater to their weekly or monthly needs. Moreover, the app features a comprehensive range of groceries and household items that cater to the majority of Vietnamese households. Customers can contact stores through the app's chat or call feature to get more detailed information about the products. Once the order is placed, Thế giới tiêu dùng Việt will contact the customer within 3 to 5 minutes to confirm their order and help them choose the freshest and most appropriate products of the day.