Derby Ram Trail offers an engaging virtual experience in Derby city center. The app guides users through a trail of 30 augmented reality rams, each uniquely designed by different artists. This colorful spectacle weaves through the city, appealing to individuals of all ages and backgrounds. It encourages both residents and visitors to explore, be inspired, and marvel at the sculptures. Participants can now collect the virtual rams, adding a fun and interactive element to the experience.

On September 9, 2021, the rams were auctioned off, contributing to a remarkable £300,000 raised for Derby Museums’ Endowment. This significant achievement, supported by the National Lottery Heritage Fund, ensures the future of Derby Museums for years to come. The Virtual Derby Ram Trail is a delightful way to discover the artistic treasures of Derby city center.