De Goud Winkel offers affordable gold and silver jewelry with a unique assortment. Originally a family business, it started 25 years ago as Pandhuis Hooidrift. Founded by mother Corrie, father Ben, and daughter Karin, the business now includes other family members and has expanded its operations. The introduction of new family members brought modernization, with the transition from typewriters to computer systems. The family's dedication and new ideas led to the establishment of De Goud Winkel in 2015, marking a significant milestone in their journey.

The shift to online sales prompted the creation of a webshop in 2017, allowing customers to purchase gold conveniently. The family's commitment to quality and customer satisfaction shines through their efforts to make Surinamese Gold accessible nationwide, reflecting their dedication to the business and its growth.