cubbi is a free lifestyle app designed to support and reward new parents for their loyalty by offering exclusive discounts at various retailers and restaurants. The app aims to verify new parents to provide tailored discounts similar to programs like UNiDAYS and Blue Light Card. It is inclusive in targeting all new and expecting parents, regardless of their journey to parenthood. Whether it's your first or fifth baby, cubbi strives to cater to everyone with a range of brands. To join, users need to download the app, follow the registration process, and provide evidence of their eligibility for parental leave discounts, such as MATB1 or SC3 Form, NHS Maternity Exemption Certificate, or letters from surrogacy or adoption agencies.