포켓CU is a productivity app designed for iPhone users, enhancing the shopping experience at CU stores. It offers features like real-time inventory checks, online ordering, and easy payment options. Users can enjoy benefits such as CU Pay, which simplifies the checkout process by combining discounts, point accumulation, and coupon applications in one platform. The app allows for seamless integration of membership perks and promotional events, making it a comprehensive tool for CU customers.

Additionally, 포켓CU provides features like pickup and delivery options from over 18,000 CU locations nationwide, ensuring convenience at any time. Users can reserve products in advance to avoid stock shortages and manage promotional items with a keeping storage feature. The app requires minimal device permissions, ensuring user privacy and security while offering an efficient shopping solution.