Cruise TV is an Android application designed to promote the African Culture Heritage among all ages and races throughout Africa. It offers a unique experience in digital broadcasting, and as a corporate organization, Cruise Cast is committed to providing the highest level of services without exception. The application offers a data-free experience for only MTN Subscribers in Nigeria and provides a direct digital experience of Live TV transmission.

The channel is structured around three key strands: informative, educational, and entertainment. It offers a variety of content, including action movies, comedy, music, Kiddies movies, reality TV shows, and more. In addition, viewers can catch up with their favorite celebrities, gossips, news, and enjoy lively engaging conversations on current affairs and cultural programming that reflects the global African experience. To access premium content, the user needs to subscribe via Master Card + Visa Card + Other Online Payment Options. Login details are also required to access the application.