Creative Preview is a free iPhone app developed by Google LLC in the Business & Productivity category. It allows users to test mobile ads directly on their smartphones or tablets. With Creative Preview, you can scan a QR code from a Google Marketing Platform product to preview an ad on your device, or manually add a creative URL.

This app provides a convenient way to test your ads on your device using the supported mobile ad SDKs or in any mobile browser. It also offers the ability to review reporting metrics in the app's console. Creative Preview is a valuable tool for advertisers and marketers who want to ensure that their ads are displayed correctly and effectively on mobile devices.

Key features of Creative Preview include the ability to preview and test display and video creatives directly on your mobile device. It supports popular mobile ad SDKs such as Google Mobile Ads and Interactive Media Ads (IMA).

Please note that Creative Preview requires certain permissions to function properly. It needs access to your device's camera to scan QR codes, microphone for previewing creatives with audio recording, and storage to attach photos, videos, and local files for submitting app feedback. It also saves your preview list and app settings for convenience.

Overall, Creative Preview is a useful app for advertisers and marketers who want to ensure the quality and effectiveness of their mobile ads. It provides a simple and accessible way to test and preview ads on your device, making it a valuable tool in the advertising industry.