Count the Kicks is a free mobile application developed by Healthy Birth Day Inc. for iPhone users. It falls under the category of Education and Reference with a subcategory of Medicine. The app is designed to help pregnant women in their third trimester to monitor their baby's health by tracking their movements. Count the Kicks app enables users to rate the strength of their baby's movements, take notes on each kick-counting session, and track the movements of single babies or twins. It is available in 16 languages, including English, French, Spanish, and Chinese. The app provides easy-to-read graphs that show the baby's normal movement history, and in-app messaging empowers users to speak up if there is a change in what's normal for their baby and provides guidance on how to monitor it.

Moreover, the app sends daily interactive and educational messages that appear after a kick session has been saved, and notifications to remind users to count kicks. Count the Kicks app also has an optional survey for users to inform the developers of their experience using the app and the outcome of their pregnancy. The app is available on Apple Watch and desktop computers, and 78% of app users say it lowers their anxiety during pregnancy.