A farmer-led app owned by the Cotton Corporation of India Ltd (CCI), Cott-Ally provides farmers a platform to grow and sell their cotton. It offers various services to farmers, including payment of wages, purchase of raw material, and payment of insurance.

CCI, the largest cotton buyer and seller in India, helps farmers to buy and sell raw material at the right time. The application is useful for farmers to keep track of their working days and to know their rights regarding payment of wages. It provides timely payment of insurance and purchase of FMCG (fresh market crop goods) at the right time.