The Continental Tire GOLD Program app is designed to streamline the rewards tracking process for GOLD Dealers. Users can easily monitor their program performance, earnings, and access exclusive dealer promotions and national consumer rebates. Additionally, the app provides a comprehensive tire guide for browsing industry-leading products and enables dealers to stay informed through push notifications.

Continental GOLD Dealers are the target audience for this app, requiring enrollment in the Continental GOLD Retailer Program. Prospective dealers must meet specific criteria, including submitting a signed GOLD Program Agreement and purchasing a minimum quantity of Continental and General Tires from an approved GOLD Distributor.