The Collingwood Official App, developed by Telstra Digital Media, is an Android-based lifestyle application that provides Collingwood Football Club fans with access to up-to-date news, highlights, and scores. The app is free to download and offers a range of features to keep fans informed and engaged throughout the 2023 AFL Toyota Premiership Season.

The app's key features include live scores and stats for every game of the season, a match center with new team and player stats and in-game video highlights, and a my club section with access to exclusive features for club members and My Magpies Account holders. Additionally, users can access team stats that show how the club shapes up against competition averages and improved player profiles with additional stats and player information. Video on demand is also available, allowing users to watch match highlights and press conferences while on the go.