Collaby is a social media content marketplace designed for brands and creators. To utilize Collaby, users need an Instagram creator or business account linked to Facebook. The platform facilitates the following steps:

Users can create an account and link their Instagram account to Collaby via Facebook. They can then browse for brands they wish to collaborate with. After selecting a brand, users can send a collaboration request detailing content and pricing. Once the collaboration is approved by the brand, users can post the content on Instagram. Payment is swiftly processed, with funds transferred to the user's account within five minutes.