Colgate Connect is a free lifestyle app developed by Colgate-Palmolive Company for iPhone users. It combines smart toothbrushes and connected app technology to help you brush better. The embedded sensors in the handle track your brushing progress and style, and the app uses that information to provide personalized guidance to improve your brushing techniques.

The app offers guided brushing programs that improve your brushing in real-time, providing personalized programs to take charge of your daily oral hygiene. The app also rewards you with points every time you brush, which can be redeemed for products in the app's shop. You can use the app online or offline, and it can be integrated with the Apple Health app or the Colgate Apple Watch app.

Colgate Connect also features smart reordering, allowing you to set up automatic reorders for toothbrush heads or get reminders when you need a replacement. For those interested in whitening their teeth, the app also offers daily reminders to whiten and tracks your sessions while providing tips and tricks to help you get the most out of your whitening LED treatment.

Overall, Colgate Connect is an excellent app for those who want to improve their brushing techniques and take better care of their oral hygiene.