The Coke B2B App is designed specifically for Coca-Cola retailers in the Middle East, providing a streamlined platform for placing orders online. This application simplifies the ordering process, allowing users to quickly replenish their stock with just a few taps. Key features include suggested ordering based on past purchases, upselling recommendations to maximize sales, and a secure online payment system that enhances convenience for users.

In addition to order placement and tracking, the app offers a range of functionalities such as a loyalty rewards program to incentivize frequent purchases, automated cooler complaints management, and a virtual assistant named Arwa to assist users throughout their experience. Smart alerts and a personalized ordering experience through favorite products make the Coke B2B App a comprehensive tool for retailers looking to optimize their inventory management.