Coach by Doris Labs is an innovative Chrome extension designed to assist sales professionals during Discovery and Demo calls. It provides real-time MEDDPICC tracking, allowing users to monitor their coverage of key sales metrics such as Metrics, Economic Buyer, and Decision Criteria while on the call. The tool also features live objection handling, delivering instant responses and follow-up questions to help users address objections effectively, ensuring they remain prepared and confident throughout their discussions.

Additionally, Coach generates post-call summaries that highlight key moments, MEDDPICC scoring, and practical coaching tips for future calls. It is compatible with popular video conferencing platforms like Google Meet, Zoom, and Microsoft Teams. The extension offers a free plan for up to 10 sessions per month, with pro and enterprise options available for more extensive usage and features, making it a valuable resource for Account Executives, SDRs, CSMs, and sales leaders.