Clear Conscience is a Chrome extension designed to help users make informed purchasing decisions by promoting ethical consumerism. Upon installation, users can select a cause they wish to support, and the extension monitors company behaviors to alert users when they encounter unethical practices. This proactive approach allows users to switch to more ethical alternatives seamlessly.

The extension tracks spending with the alternative brands and provides feedback to the companies being boycotted, illustrating the financial impact of user choices. By simplifying the process of ethical boycotting, Clear Conscience empowers users to take a stand without the burden of constant research, ensuring they remain informed and engaged in their consumer habits.