The あるる app serves as an official platform for discovering unique crafts infused with the artisans' passion. This free application, available on iPhone, allows users to explore a wide range of products while providing exclusive offers and updates. Users can easily search for items categorized by different scenes and keep track of their favorite products and viewing history all within a single app.

In addition to product exploration, the app delivers special coupons and the latest news directly to users. Notifications about deals are sent through push notifications, which can be enabled during the initial setup or adjusted later. However, users should be aware that a stable network connection is necessary for optimal functionality, as poor connectivity may affect content display.