Choice is a free iPhone application by CHOICE HOLDINGS INCORPORATED that helps users save more for their retirement by giving them free bitcoin every day. The app allows users to invest in bitcoin, crypto, stocks, and thousands of other assets all in the same retirement account with no set-up fees or minimums.

The Choice app is an Individual Retirement Account (IRA) which means that investing in it does not require paying any capital gains taxes. Users can trade stocks and other crypto from a Choice IRA and not pay any capital gains on their trades or investment returns. The app also supports all flavors of an IRA, including Roth, Traditional, or SEP, and Solo 401(k)s.

With the Choice app, users can play Blinko to win free bitcoin every day, link bank accounts and initiate contributions, buy or sell digital assets 24/7, buy or sell stocks and ETFs during market hours, and get real-time insight into estimated tax savings, gains/losses, and more.