Developed by Performance Livestock Analytics, CattleKrush is a free iPhone application designed to provide cattle producers with real-time market analytics and profit alerts. Powered by the Chicago Board of Trade (CBOT), it offers instant breakevens and market insights to help producers make informed purchasing and marketing decisions.

With the Auction & Feeder feature, users can track the breakeven of each lot coming through the auction ring, taking the bias out of purchasing decisions and identifying cattle that offer the best opportunity for profitability. The My Lots feature allows users to monitor the performance of each lot and identify potential profit opportunities, capturing meaningful data for better marketing planning.

CattleKrush also provides real-time access to feeder cattle, live cattle, and corn prices from the CBOT through the Markets feature. This allows users to stay updated on market trends and make informed decisions.

Overall, CattleKrush aims to remove the guesswork from cattle production and help producers, lenders, and commodity brokers better manage risk. Whether focused on cow/calf, backgrounding, or finishing operations, this application offers useful insights and financial projections to aid in buying, selling, and financial management.

For more information, you can watch a demo video on the Performance Livestock Analytics YouTube channel. If you have any questions, you can contact the Performance Livestock Analytics team ator by email at