OTT (Online Video Streaming) is an emerging form of entertainment delivery, which allows users to watch live streams of events, web series, and TV shows. It also offers an array of video content, including news, dramas, animation, sports, music, and more. 

OTT is an internet protocol used for online streaming of videos. It allows the user to view the content in real-time, and it allows them to do this in a much more efficient and simpler way compared to other forms of entertainment delivery. It is a technology that has gained popularity in the last few years, especially among the younger generation.