Build Real is a Chrome add-on developed by Sprinter that aims to help business builders streamline their Twitter publishing experience. With a focus on building an audience and eliminating distractions, this tool provides a simple and effective solution.

One of the common roadblocks faced by business builders is not knowing what to say or if what they say really matters. Build Real addresses these concerns by offering an automated daily Twitter prompt that encourages users to share their best thinking. The prompt disappears after 60 minutes, promoting authentic 'in-the moment' content and limiting overthinking.

Publishing on Twitter is made hassle-free with Build Real. Users don't need to log-on to Twitter as they can directly post from the add-on. Additionally, Build Real includes auto-tagging, allowing users to become part of the 'BuildReal' community.

Overall, Build Real empowers business builders to publish more frequently with authentic content in less time. It simplifies the Twitter publishing process, enabling users to quickly share their thoughts and get back to building their business.