Brand24 is software that is designed especially for social media analytics. This is a real boon for businesses that run advertising campaigns on various different types of social media platforms. The tool can be used to ascertain how different campaigns are performing so that users can determine what they are doing right and where there is room for improvement. Data is presented in a way that is very easy to understand and there are lots of different tools for users to take advantage of such as the fact that data can be stored in multiple locations.