Boulevard Belém is a free Android application designed to enhance the shopping experience at participating malls. It offers exclusive benefits such as discounts on stores and parking, gifts, and year-round raffles. Users can register their license plates for hassle-free parking payments via PIX or credit card. The app also allows users to view restaurant menus, join online queues, and reserve tables, making dining more convenient.

Additionally, Boulevard Belém keeps users informed about shopping mall events, ensuring they never miss out on exciting activities. Retailers benefit from unique opportunities to boost sales and engage customers through special campaigns. Users can easily join the benefits program by downloading the app, registering, and submitting their first receipt, unlocking further rewards with each purchase.