Bol.com De Grote Speelgoed App is a free iPhone app developed by bol.com bv. It falls under the Lifestyle category and offers children a magical experience with Sinterklaas, the Dutch equivalent of Santa Claus. The app allows kids to explore their favorite toys, create and send their digital wishlists to Sinterklaas, and even receive personalized voice messages from him.

The app is designed for all ages and is associated with Het Grote Speelgoedboek, a toy catalog. Users can scan toy images in the catalog using the app's camera function to unlock additional content such as pictures, videos, quizzes, and facts about the toys. Augmented Reality technology brings the scanned toys to life, allowing users to view them from different angles.

In addition to the interactive features, the app includes an engaging (read-aloud) story where kids help Sinterklaas recover his memory to save gift-giving night. Each week, a new chapter with fun interactions is added. Parents can also receive gift preferences from their children by having them scan and send a wishlist poster to Sinterklaas.

To get started, users need to download the app, scan toy images in the catalog, and explore the various features. The app also offers a special toy feed that showcases users' favorite toys and provides additional content. It is important to note that the app requires users to agree to its terms and conditions, and it operates under bol.com's privacy and cookie policies.