BMW Türkiye is a newly released mobile application that offers a comprehensive digital platform for BMW owners. This app is not limited to only BMW owners, as even non-members can take advantage of many useful features. The app includes the BMW Online mobile application, which is now included in the 'My BMW' section of the app. By activating automatic updates on your device, you can receive updates to the application faster.

The main features of the app include the latest price list, the newest BMW models, photo and video galleries, the latest news and Joy blog posts, special offers for the month, test drive requests, the nearest authorized service, 24/7 emergency road assistance, a contact form, BMW authorized dealer & service locator, directions, and personalized notifications. The My BMW section of the app allows BMW owners to view necessary service operations, schedule appointments with authorized services, and access information that is typically only available during a service visit. The BMW Charging Map feature enables users to view real-time information about charging stations, such as availability, operating hours, addresses, payment methods, DC/AC information, and upcoming services, among others. Additionally, users can add their preferred charging stations to their route, and the app can transfer the newly created route to the navigation app on the user's phone.