BMW Start is a free Android microlearning platform developed by AKTIVNOE OBUCHENIE OOO, designed to offer a personalized and accurate learning experience to employees. The app consists of a series of small training cards organized in a tape-like format, similar to social media feeds, that can be completed in minutes without causing any distractions.

One of the platform's main features is its adaptive tape, which adjusts to each employee's personal profile, interests, and position, even if there are thousands of them. The app is powered by Skill Cup and provides accurate and individualized training without any unnecessary information or distractions.

BMW Start is an efficient and user-friendly app that enables employees to learn the essence of their job quickly. Its design and personalized approach make it an excellent platform for microlearning.