BlédiClub is a loyalty program app developed by BRIGHT LAB for Blédina Lebanon. The app offers users the opportunity to accumulate blédipoints and receive rewards, including scholarships, by making purchases of Blédi-Up 4 products. Users can explore a variety of features on the app such as browsing healthy recipes for cooking with children, discovering outing and activity suggestions, watching parenting videos, accessing nutritional advice, and engaging in entertaining games.

BlédiClub provides a seamless way for users to earn blédipoints by scanning QR codes under the lid of BlediUp 4 milk or manually entering the codes in the app. This enables users to start collecting points instantly and unlock various gifts through the loyalty program.