БирМир is a free mobile application designed for Android users, enhancing the shopping experience across the БирМир retail network. With this app, users can conveniently present their loyalty card to pay using accumulated bonuses, making purchases more rewarding. Additionally, the app offers birthday discounts, keeping users engaged with personalized offers. It also provides timely updates on promotions and news related to the stores and their products.

The app features a store locator to find the nearest БирМир locations in the Voronezh and Moscow regions, which host over 130 stores. Users can browse a wide range of products, including more than 300 varieties of draft and bottled beer from local and global breweries, complemented by a selection of fish and crunchy snacks. The goal of БирМир is to foster a culture of beer consumption and educate customers on the diverse styles and brewing techniques.