bideON is an innovative on-demand transportation service designed to bring urban connectivity to the residents of Arratia Valley. Developed by Celering Smart Mobility Services Sl. in collaboration with the Bizkaia Provincial Council and the Arratia Joint Council, this service aims to cater to young university students and individuals over the age of 65 residing in remote areas of the valley.

The primary target audience includes elderly individuals who may face mobility challenges and university students who require transportation from their homes to the nearest public transportation hubs. bideON provides a quick, affordable, and convenient solution for these individuals to access train or bus stations in Lemoa, Igorre, or Amorebieta without having to rely on their own vehicles, thus reducing their environmental impact.

This service offers both fixed routes with designated pick-up and drop-off points, as well as personalized on-demand transportation for individual passengers. It serves as an alternative to private car usage and complements existing transportation options in the region.