Behtar Zindagi is an agri e-Marketplace for farmers providing integrated knowledge and affordable agro-services. It is India's first online agriculture service provider app and is licensed as a full version. The app falls under the lifestyle category and subcategory of shopping. Behtar Zindagi is developed by Handygo Technologies Pvt. Ltd.

The app offers a unique customer-focused strategy that differentiates it from its competitors. It aims to connect the farming community directly with the suppliers in a more transparent manner and empower the farmer. Behtar Zindagi provides farmers with detailed information related to crops and livestock from agriculture and animal experts. With the app, farmers can also seek advice from experts via video call and get free consultation. Farmers can also purchase seeds, fertilizers, medicines, animal feed, and machines at a reasonable price without any additional charges. The app also allows farmers to learn about their preferred crops and diseases and their symptoms and treatment options. With the Behtar Zindagi service, farmers can access the best quality products at the right time and at a reasonable price, reducing input costs and increasing yields.