Beauty of Joseon BOJ is a mobile application designed for iPhone users. Developed by GOODAI GLOBAL INC., this free app falls under the Lifestyle category. The main purpose of this app is to authenticate Beauty of Joseon products through a simple scanning process. Users can quickly scan the rectangle-shaped label on the product's box to verify its authenticity. In case of encountering a counterfeit product, users are encouraged to report it through the app's built-in system.

The app also provides convenient access to Beauty of Joseon's official online store and social media platforms, offering users a direct link to explore and engage with the brand further.