The WeBEAMS app is designed for BEAMS customers, offering a range of features to enhance the shopping experience. Users can access a mobile membership card, allowing for cardless transactions in-store. The app also provides a convenient store menu that lets users check the availability of favorite and recently viewed items at local stores. Additionally, users can receive the latest updates on new products and promotions through push notifications, ensuring they stay informed about special offers.

A unique feature of the WeBEAMS app is the daily recommendation system, which suggests items tailored to individual preferences. The app supports a variety of product categories, including men's, women's, and kids' fashion, as well as accessories and home goods. Users are encouraged to enable location services and Bluetooth for optimal functionality, particularly for accessing store menus and finding nearby shops. Overall, the WeBEAMS app combines convenience and personalization for a seamless shopping experience.