Basis Assistant is a browser extension designed by Basis to enhance media planning management by facilitating the tracking of performance optimizations. It caters to media teams by providing a seamless way to document and share campaign updates within various digital advertising platforms. This industry-first platform is tailored for remote work, enabling asynchronous communication and integration with existing marketing tools, optimizing screen real estate effectively.

The extension simplifies the process of capturing updates by automatically recording changes made in digital advertising platforms and linking them back to Basis campaigns. By centralizing all campaign changes in organized threads, including author details, timestamps, and locations, Basis Assistant streamlines collaboration and ensures easy access to logs for team members.