The 배스킨라빈스 app offers a seamless ordering experience for ice cream, cakes, and beverages. Users can register for membership to access a range of features including online ordering, coupon management, and various payment methods. The app allows for convenient gift purchasing of mobile coupons, which can be shared with friends and family through the Pink Container feature, enhancing the social aspect of enjoying treats together.

Additional functionalities include a personalized feed recommending products based on user preferences, a Quick Order option for fast reordering, and a cake reservation tool that lets users secure their desired ice cream cakes regardless of in-store inventory. The app also supports in-store payments via a barcode system, tracks event notifications, and manages special dates to receive exclusive coupons, making it a comprehensive tool for ice cream enthusiasts.