B-SIDE LABEL is a free iPhone application that enhances your shopping experience by allowing users to capture and share their favorite stickers and goods. With features like a photo snap function, users can post their unique uses for products and collect likes on their submissions. The app regularly hosts contests themed around seasonal events, encouraging creativity and engagement among users.

In addition to user-generated content, the app provides access to a monthly updated webshop showcasing new designs. Users can accumulate points by showing the app's barcode at checkout, which can be redeemed for discounts or exclusive items. The app also includes engaging content such as interviews with staff and loyal customers, offering insights into the B-SIDE community.